For whom?
• Bodyshop managers who can handle more repairs and want to identify potential customers to fill in this need.
• Bodyshop managers who want to increase response on mailings.
What will market compass bring to you?
Market compass helps the bodyshop and car dealer to target and win customer groups that continuously bring in the necessary repair orders. Market compass directs the management team through the marketing planning process for their business by identifying major customer segments in the market area, analyzing the market share, benchmark performance to competitors and planning future sales of collision repair.
Finally you will obtain a number of strategic options to optimize your
business results.
The services consultant will support the implementation and evaluation.
Market compass in brief
Market compass is a web enabled tool. The manager is pre-defining its market area after logging in into the private and protected web area.
The system provides relevant market data like number and types of inhabitants, Vehicle Park, market potential for collision repair and potential work providers.